Starting a new business venture: from ideas to launch


There are more than one billion firms in the world, and therein lies the difficulty. If a person desires to establish a firm, he is certain to face over a thousand rivals in the same market. Creating a new business idea or venture is no piece of cake, right from the first step onward.

The journey from idea to product launch is extensive and requires brainstorming. Starting a new business idea isn’t as hard as it seems, but it takes tenacity, talent, and the correct advice to succeed. The endeavor becomes straightforward and feasible if one creates a list of things needed to start a business and breaks it down into a few steps. It is a basic requirement of starting a new business venture

Forming the Big Business Idea

The most important aspect of a company’s endeavor at the start is the idea itself. A successful company concept can emerge suddenly or after a long period of inspiration and thought. The idea must have the potential of being launched as a full-fledged commercial endeavor and must be original, ambitious, and innovative. If you already have a business idea in mind, and you already consider it sound enough to be able to hit the market successfully, a big share of the necessary brainstorming is already done. 

Market research

After you have identified the business idea, it is time that reality takes over imagination. Any business idea is no more than basic scratch, until and unless it is validated. This is possible only with great ground research of the market where you wish to launch your business at. The key lies in seeking answers to a few important questions for starting a business:

Is your idea unique, or has it already been started by someone before you?

If the idea hasn’t been followed or created as of yet, what are the reasons behind it?

Is the idea enough for a successful business?

Who would the prime rivals for the idea be?

What makes them successful in the business?

Can the idea be refined and improved a little?

Would customers benefit or get attracted to the idea?

How would the product/service handle competition?

What are the areas that would need improvement?

Constant monitoring

A successful business venture comes only when it has been monitored well for honest and helpful feedback. The company’s idea needs to be spread enough for people to attempt and test it in order to realize whether it is workable or not. People frequently attempt to understand situations from others’ perspectives. This guarantees that any anomalies that may have been overlooked are brought to light.

These inputs are also collected from as many audiences as feasible. A variety of consumer inputs from different backgrounds lets you estimate the product’s acceptability and find and fix additional flaws. Prototyping and testing are the main tools for the same.

The Legal Aspects

When starting a business, many legal issues must be addressed. Apart from engaging with the business idea and leaning into product testing and quality assertions, one must also keep all legal standards, this is one of the basic requirements of starting a new,

Copyright and business structure must be addressed. Review partnership and insurance obligations, for instance. Choosing a name and getting identifying codes and licenses to register a corporation is vital. Starting a firm legally involves bank accounts, trademarks, and patents. A small mistake could bring big issues.

The Strategy

A business plan or strategy is crucial to turning an idea into a product. Business plans include the entire company’s history. An elaborate strategy can aid when executed, thus it must include the smallest details and instructions.

The contents of a business plan must, however, be very well-structured and organized for the most fruitful of results. At the same time, since it would be an official document, there is a protocol for its composition. Broadly speaking, a business plan document must include the following – 

Introduction or Title, Executive Summary, Description, Strategies and Market Data, Competitive Analysis, Design and Development Strategy, Operation Plan, Management Strategy, Finance Considerations. 

Funds and Finances

For starting any business, some resource or capital, however big or small, is required. The source for the same can be chosen from a multitude of sources. You could either choose to fund it yourself in case it’s a small venture, or if you have the means. The funds could come from close relatives and friends or from financial organizations in the name of a business grant. These days the internet can be used for crowdfunding purposes. If one is venturing out on a start-up, institutes also offer incubators and accelerators, which are designed to provide a platform for these start-ups. In case the scale of the firm is large, one might even call in investors for the purpose of raising the needed capital.

Product Development

After all the steps have been taken, it is time to focus on product development. The study and research, along with the parameters of the innovation, amalgamated with the constraints of finances are all necessary prerequisites for product development. Three major categories of resources – technical, financial, and human – are of paramount importance in this regard. One must possess the necessary technicalities for the development of the product or service, without compromising on funds. Human resource is the most important after all for two reasons – firstly, the innovation for a product or service cannot come from a machine, and secondly, the skills to develop, modify or improve it further requires human intervention as well.

The Right Team and Right Location

Finally, the most important aspect of a business establishment is its team. An individual may possess the skills and talents for producing a mind-boggling business idea; to convert this idea into a full-fledged business he requires a team. A team that is skilled in diverse domains and departments. The right location is when you have a physical setup of your business. The right location would be one that is accessible by customers or clients, as necessary, provides you with the required area needed, is situated close to other places of requirements, say secondary support services, and so on.

Launching the Product

You can finally launch the product or service, as your business commands. A new chapter begins from here on, but your venture from idea to launch is hence complete.

Our team of advanced patent attorneys assists clients with patent searches, drafting patent applications, and patent (intellectual property) agreements, including licensing and non-disclosure agreements.

Advocate Rahul Dev is a Patent Attorney & International Business Lawyer practicing Technology, Intellectual Property & Corporate Laws. He is reachable at rd (at) patentbusinesslawyer (dot) com & @rdpatentlawyer on Twitter.

Quoted in and contributed to 50+ national & international publications (Bloomberg, FirstPost, SwissInfo, Outlook Money, Yahoo News, Times of India, Economic Times, Business Standard, Quartz, Global Legal Post, International Bar Association, LawAsia, BioSpectrum Asia, Digital News Asia, e27, Leaders Speak, Entrepreneur India, VCCircle, AutoTech).

Regularly invited to speak at international & national platforms (conferences, TV channels, seminars, corporate trainings, government workshops) on technology, patents, business strategy, legal developments, leadership & management.

Working closely with patent attorneys along with international law firms with significant experience with lawyers in Asia Pacific providing services to clients in US and Europe. Flagship services include international patent and trademark filingspatent services in India and global patent consulting services.

Global Blockchain Lawyers ( is a digital platform to discuss legal issues, latest technology and legal developments, and applicable laws in the dynamic field of Digital Currency, Blockchain, Bitcoin, Cryptocurrency and raising capital through the sale of tokens or coins (ICO or Initial Coin Offerings).

Blockchain ecosystem in India is evolving at a rapid pace and a proactive legal approach is required by blockchain lawyers in India to understand the complex nature of applicable laws and regulations.


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